Interview with Alison Rothwell, founder of So Much Better.
There are a lot of SEO companies out there, why should I choose So Much Better ?
Well, let me start by sharing with you my experience of setting up and running an internet based business that brought me to where I am right now, helping people like you to make more sales online.
That defining moment in my life happened in late 2007. A few months before, I had left my corporate marketing job and had launched an online business, manufacturing organic children’s clothing.
Like all online business owners, I set up a website to sell my stuff, but after a couple of months, I started to panic when I realized that no-one was even visiting my website, let alone buying my beautiful products!
I couldn’t believe that my dream of having an online store, where you could sell to anyone, anyone in the world, was turning sour because nobody seemed to know that the business, that I created with such care, actually existed!
All I kept thinking to myself is, “What have I done?! Why did I leave my well-paying corporate job just to struggle with the internet? How will I pay my bills if I don’t make more sales FAST!?” I had many sleepless nights, tossing and turning, when I had one of those Eureka moments!
I had heard of things like “search engine optimization” and “web marketing”, and I knew that they were the key to solving my no-sales problem, but I didn’t really know what they meant or how you actually “did” internet marketing. But I just knew, that somewhere out there on the internet, I could find the answer, and as I didn’t have enough money to pay for someone to take this problem away, I would learn how to “do” internet marketing myself!
So right there and then I made a commitment to learning EVERYTHING I could about running an online business and making sales online. I read every book on internet marketing, joined every online discussion forum I could and I even paid to have private access to some of the best online marketing experts in the world. Slowly, I began to figure it all out and started to put into practice what I had learnt on my own website.
It worked! In just 6 months I got to be Number One in Google for my keyphrase, and tons more besides. I got so excited that I built another website, this time to sell bedding online, and that one reached Number One in the search engines too!
It was a turning point in my life. I had finally discovered a real knack for a skill that every online business owner wants to have. It’s funny but before long, other online business owners were calling me and asking me “Alison, why is your website number one and my website, which is much older, isn’t even on the first page?” When I explained how I had done it myself, they hired me to work for their businesses, and that’s how I got started, helping businesses who struggle with internet marketing make more sales online.
I’ve worked with many small businesses – and some larger ones too – spoken at many groups and conferences, developed a unique seven step system to creating a successful online business and even gained a publishing deal to write a book to share my internet marketing knowledge with even more people.
Who are your customers exactly?
I work with people just like you who have a small business and other independent professionals who are really good at what they do; however, they struggle with online marketing and have never been taught exactly how to make more sales online. That said, here some types of businesses I’ve had the pleasure of helping.
- Maternity Wear Retailers
- Gift Boutiques
- Jewelry sellers
- Dancewear retailers
- Clothing manufacturers
- Business Coaches
- Home decor manufacturers
- Gadget retailers
- Marketing Consultants
- Interior Decorators
- Web Developers
- Toy retailers
- Kids Party accessory retailers
- Furniture manufacturers
- Speciality florists
- Travel Companies
- Baby Product Manufacturers
- Lingerie Retailers
I also have a growing expertise in helping coaches reach out and help more people through using online marketing techniques.
What happens if you haven’t yet worked with people in my field?
I have worked with many people across many different business niches, so it’s likely that I do have experience of your industry. But, if we discover that I haven’t yet, then it’s not a disadvantage to you. Quite the opposite. Let me explain, I bet you’ll find that many businesses in your niche are all doing similar things to market themselves online.
What my customers find really helpful is that I bring a very fresh perspective to their internet marketing and give them access to resources they’d never come across before in their niche. Because of this, I help them to really stand out and outclass their competition!
How are you different from other “internet marketing experts?”
Putting it simply, I’ve “walked the walk.”
Aren’t you fed up of so-called internet marketing experts who’ve never run an online business?
Well. I’ve now set up and managed four, I not only use this experience with my clients but draw on my 15+ years corporate marketing and communications expertise too.
I’m also not someone who offers “all things to everyone.” I have very specific and proven expertise in working with online businesses, whether product or service related. What that means to you is that I am very focused on anything internet related and everything that works for the online business. Because my focus is very narrow, what you get with me is no-nonsense, undiluted expertise on what works for people like you. I’ve simply become an expert at this stuff and that’s why my customers get great results (and I make sure I leave my “geek-speak” at the door, which ALWAYS helps!).
What type of business do you work best with and what is expected of me?
As I’m a high achiever and a go-getter myself, I know that I work best with other high achievers and go-getters who are super-ready to get their online businesses going and just want to know exactly what steps they need to take.
For what type of business are your packages NOT going to work?
Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who aren’t suited for my packages and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)
My internet marketing packages are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away.
If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favors:
1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide you with a little more peace of mind.
2. Sign up for my free online marketing weekly ezine (Click on the link on the front page – you’ll also get a free MP3). The free information will get you started towards your goals until you’re ready to work with me one-on-one.
3. Make a point to listen to the free teleclasses and webinars I run regularly. These will give you a LOT of things to think about.
Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)
Another type of person I won’t work with (without exception) is the chronic non-believer or skeptic, as well as people who consistently challenge every aspect of my seo programs. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?
Do You REALLY Get Results for Your Clients?
Yes! The result of all my hard work and research is my 7 Steps for Online Business Success System – an approach to marketing your products or services online that, over time and with your commitment, works consistently to drive customers to your website and sky-rocket your search engine rankings!
You can take advantage of one of my two “Done For You” Programs, especially formulated from my Online Business Success System.
In our “Done For You” programs, we take care of your search engine optimization leaving you free to concentrate on running your business.
How quickly can I expect results?
Obviously, this depends on the competitiveness of your market and which program level you select, but the thing is that my programs were created to give you a head start and make any future online marketing you do yourself super easy to implement. I have a 100% success rate with my clients. NO ONE has ever not risen in the search engine rankings after working with me.
I usually reckon on a 6 week lead in to a rise in rankings, but you can depend on my honesty to tell you straight on our New Client Call how I’ll be helping your business to online success.
How can I guarantee myself that I will get more online customers?
Will I recover the investment I put into your program?
Think about it…I want you to stop reading for just one moment to ask yourself, “What is a new customer worth to me in terms of new revenue?”
For most of my clients, that ranges between $25.00 and $5000, for EACH NEW CUSTOMER. So technically, for some, just one client would far cover their investment.
If you think about the lifetime value of that one customer, including referrals and referrals of referrals, it’s most likely 10 times the original number you thought of, in the next 3 years alone. The action I take to promote your business and the information and skills you learn from me can net you 100 times what you ended up investing, in the next 10 to 20 years…something to think over.
How will we work together and what do your programs entail?
Once you sign up for one of our seo packages, things start happening quickly. You’ll get a simple questionnaire to fill in to help my team and I plan your activity, and once we’ve received your agreement back we’ll get cracking right away. You’ll have full access to all the “behind the scenes” guidance straight away and be able to sign up for your private Q & A “Ask Alison” strategy sessions.
How long are your search engine optimization programs? What’s the investment for each of the programs?
- STAR is a six month program at £697 a month. If you are a startup business then this is one will help set you on the road to online business success. It’s a quick – and cost effective way – to get your website optimized and to learn what steps you need to take yourself to continue your success. This package focuses on search engine optimization
- CELEBRITY is great for businesses looking to invest further in their online marketing as it combines both search engine optimization and social media. It’s a six month program at £997 a month.
- LEGEND is our top package combining search engine optimization, social media with market leadership and online brand management. It’s for serious players who are often legends in their own industries. This is a six month commitment at £1497 per calendar month.
Do you accept credit cards?
Credit cards are no problem and our preferred payment option as we have secure payment facility integrated into this website enabling quick and easy credit card payments.
I’ve got a family and a very busy life. Although I know I need more customers badly, I’ve not got a lot of time to spare. How much time am I going to need?
Each of my options is “done for you” which gives you peace of mind that you are making moves forward without having to invest your own time. You can decide whether you want to implement further online marketing ideas yourself, or simply take advantage of the laser coaching option to get advice straight from me.
Alison, based on everything I’ve read and heard about you, I know you’re the one I want to work with. What are my options for getting started with you and the team?
Congratulations on making a decision for success! We’re happy to work with you to achieve your business goals…
To get started with making more sales online and running a successful online business, please contact me to set up a “Get Acquainted Call.”
If you’ve got any questions, please drop my team an email at the Contact Page.
I can’t wait to start helping you gain the online success you and your business deserves.
If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solution for me?
A way to sample my online business success system is by subscribing to the weekly email newsletter. “The Online Marketing Tips” email newsletter provides you with proven tips, the latest tools and powerful techniques from my Programs. It is a must for anyone who wants to gain more online sales and plan their internet marketing strategy more effectively.
OK, I’m ready to work with you, but I have a couple of extra questions. Can I call you?
Of course you can ! Just drop me a line and I can set up a “get acquainted” session and walk you through the different programs, answering any further questions you have.
Looking forward to working with you