How to Use Pinterest for Business Even if You Don’t Sell Products

pinterest for business

I was contacted the other day by a business owner who was interested in using Pinterest to promote their business.

Pinterest has become huge over the last kind of 18 months since it moved out of beta and businesses are increasingly using it to market themselves. This entrepreneur asked for advice about how you can do that no matter what your business really is.

We know that Pinterest is particularly used by women at a particular age bracket and it has a lot of popular themes particularly in terms of style, beauty, fashion and recipes. Food is also big on Pinterest.

What do you do if you’re outside those kinds of areas in your business and you want to share information with people that use Pinterest and they haven’t come across you before? How do you do that and make that interesting? Let’s face it. It’s a visual social media so you’ve got to have interesting stuff to look at.

Watch my latest video to find our more…

photo by: mkhmarketing

Have You Got a Pinterest Business Account Yet?

A couple of weeks ago I decided to switch my Pinterest account from personal to business. I’ve been hanging around on Pinterest, knee deep in kittens and cupcake recipes, for nearly a year now, and over the last couple of weeks, I’ve really noticed my boards getting busier and more interactive? Is it the same for you too?

If you are using Pinterest for commercial purposes then you should switch over to a business account now as Pinterest requires you to do so as part of its terms and conditions. But it’s no bad thing as there are some advantages to having a Pinterest business account:

It’s easier to name your account with your business name. No more cumbersome shoehorning in of your bizz name under “first name” and “last name” you can now use your business name as it is.

Helpful tips and tools – there’s a whole raft of new advice from Pinterest to help you communicate your business more effectively and some new buttons and badges for your blog or website.

To set up a business account, all you need to do is to head over to Pinterest for Business. There you’ll be given the option to convert your existing personal account to a business account by uploading a file to your website or by adding some code to your website’s header. Similar to the same way you verify your website to use Google Analytics.

You do have the option, of course, of keeping a personal account and opening a new business account separately. I decided to convert my existing account from personal to business it was already more business orientated than personal and because I had already built a following to this account that I didn’t want to confuse or lose 🙂

You are also able to create a new profile for the business account, including information about the toe of business you have e.g. retail, professional, brand. You can add an image too.

There’s also a new range of funky widgets to bridge your website and Pinterest account such as one which personalizes a “share button.”

So Much Better

Like all online marketing platforms, make sure you get the best out of Pinterest by optimising your profile and pins, linking to your own images and making it a relevant extension to your brand.

If you want to know more about creating a specific board for your business then check out my recent post.

Otherwise, Happy Pinning!

Creating a Pinterest Board for your Business

Pinterest is out of its invite only period and on fire at the moment.

My clients in the gifting/product area are seeing great traffic from the site, particularly if their target market is women – who are Pinterest heavy users. But how do you make the most of this very visual platform in an authentic way that makes you stand out from the crowd? Is it even worth the bother?

Some businesses are making the Rookie mistake of using Pinterest just to display endless pics of their widgets. IMHO they’re missing a real opportunity to promote their brand – not to mention sailing close to the wind with the Pinterest terms and conditions.

So how can a “widget business” improve their Pinterest participation?

Let me give you a few examples…

A] Your bizz sells hiking boots: instead of photos of the boots let’s see those beauts in action – being worn by real peeps doing adventurous things? Perhaps your customers wearing their boots on holiday?

B] You sell wooden toys online: You’ll know that many of your customers choose your enviro-friendly wooden toys because they are interested in sustainability or green issues. Create a board which reflects your commitment to these issues too and build a rapport.

If you are a service based bizz then try focusing on the parts of your brand that give your clients a little bit extra. Do you give great customer service? Then, create a board of testimonials or videos where your customers talk about their experiences.

Some simple steps to create a Pinterest board for your business:

1. Set up a Pinterest account – use your real name not a brand or business name. Or log in to your current Pinterest account if you are already active.

2. Create a board that reflects something about your business you want to share with the online world. So if you’re selling products, you could show those products in action, people using/wearing them or the products being created [think video]

3. Create a board showing off an aspect of your brand – customer service, innovative design, environmental commitment – have some fun thinking laterally!

4. Drop a link to your new Pinterest board over at my Facebook page so we can get the word out to each other: – I’ve set up a thread there so you can post your link 🙂 The link will be something like

That’s it!
Don’t forget to connect with me on Pinterest I’d love to see what you’re up to 🙂

photo by: MRBECK

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